New AM Academy Webinar: Commercial Strategies for New Materials Development in Complex Markets

Join us for the next session in the AM Academy webinar series: 

Commercial Strategies for New Materials Development in Complex Markets 

📅 Date: 20th March 2026
⏰ Time:  9AM – 10AM GMT
🔗 Register here: https://zoom.us/webinar/register/WN_5Sig4aEMSzO0OjKbtfc2xA 

Bringing new materials from the laboratory to widespread industry adoption requires more than technical excellence, it demands clear market strategy, strong partnerships, and an understanding of how innovation is adopted in complex markets. 

Join Alexander Doust, Advisor to Accelerated Materials, who guides AM’s sales, marketing, and financial strategy. With over 20 years of experience commercialising breakthrough technologies, Alexander has worked across sectors including nanocomposites and printed electronics, helping bridge the gap between scientific innovation and real-world market adoption. 

In this session, Alexander will explore: 

• Achieving product market fit for new materials, drawing lessons from the commercialisation of various nanomaterials.  

• Understanding the materials adoption gap and why materials often struggle to reach widespread industry use.  

• Balancing integration and performance  

• Building partnerships and sales opportunities in deep tech, including practical go-to-market strategies for advanced materials companies.  

• Key takeaways and strategic insights for successfully bringing new materials from the lab to real-world markets. 

Whether you’re developing new materials, scaling a deep-tech startup, or navigating the commercial landscape of advanced technologies, this session will provide valuable insights into turning scientific breakthroughs into market success.

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