AM Academy Webinar Rewatch: Commercial Strategies for New Materials Development in Complex Markets

🎥 Webinar Recording Now Available!

If you missed our latest AM Academy session, you can now rewatch it on our YouTube channel:

“Commercial Strategies for New Materials Development in Complex Markets”

hosted by Dr. Alexander Doust, Advisor to Accelerated Materials.

In this session, Alexander shared practical insights from over 20 years of experience in commercialising deep-tech innovations, covering:

– Achieving product market fit for new materials, drawing lessons from the commercialisation of various nanomaterials.

– Understanding the materials adoption gap and why materials often struggle to reach widespread industry use.

– Balancing integration and performance

– Building partnerships and sales opportunities in deep tech, including practical go-to-market strategies for advanced materials companies.

– Key takeaways and strategic insights for successfully bringing new materials from the lab to real-world markets.

A valuable session for anyone working at the intersection of materials science, business strategy, and innovation.

📢 Stay tuned for further announcements on our next AM Academy webinar!

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